Indesit

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2007 has certainly been Indesit’s year, with the brand achieving a 10% share of the total UK appliance market for the first time (source: GfK July 2007).  This new territory for Indesit is a clear reflection of the intensive marketing campaign initiated this year to launch the new Indesit Moon washing machine. The £2m+ media campaign spend spread across TV in the UK and Ireland.
In addition to this investment, significant PR, outdoor, press, online and in-store activity together with innovative cinema advertising within the film Ocean’s 13 was incorporated to take the new Indesit Moon and the brand in general into a whole other galaxy!
The industry also recognised Indesit Moon for its innovative features and the impact it has made on the washing machine sector through awarding Moon ‘Kitchen Product of the Year’ at this year’s Design Awards.
HOTPOINT
Replicating last year’s success and cementing its position as the UK’s number one white goods manufacturer, 2007 has been another thriving year for Hotpoint. The Independent Marketing Awards awarded Hotpoint ‘Best Consumer Advertising Campaign’ as well as ‘Most Impactful Product’ for its innovative Aqualtis washing machine. The Aqualtis also benefited from extensive media activity, with two bursts of TV advertising and a year-long press campaign.
The launch of Hotpoint’s 48cm high single built-in oven also saw the brand awarded for its forward thinking approach to the built-in market at the Grand Design Live Awards, taking the ‘Best Technology’ title for the new appliance. Hotpoint Built-In has also been in consumer press throughout the year.
CANNON
2007 has been a solid year for Cannon, with the brand maintaining its position as the number one freestanding gas cooking brand. Known for its reliability and excellence in the cooking market, Cannon joined forces with celebrity chef, Tony Tobin, at the beginning of the year to continue to incorporate specialist advice and input into new product innovations using his expertise and skills.

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