Indesit has been working with family bloggers as part of its #DoItTogether campaign, which encourages families to share the household chores, so they can spend more quality time together.
Indesit has an on-going commitment to create easy-to-use, family-friendly appliances that are accessible to all users. Several bloggers put this to the test by reviewing an Indesit appliance to see how well it works in their family home, and to encourage their family members to get involved by sharing the household chores.
The Indesit Innex washing machine (BWE 101684X W UK) received positive reviews and was described as “reliable, easy-to-use, and family friendly”. The Innex washing machine benefits from the Push&Wash function, which offers cleaning and stain removal in just 45 minutes at the push of the dedicated button, without having to adjust any of the settings. Bloggers reviewing the Innex washing machine commended this setting, noting its simplicity, with one stating: “Even my daughter can turn on the machine and start a load of laundry. It’s easy and simple and we can certainly do it together as a family.”
The Indesit eXtra dishwasher with dedicated BabyCare cycle (DFP 27T96 Z UK) was also recognised for being family friendly with one blogger successfully encouraging their teenage sons to help out around the house, commenting: “We are delighted with the new dishwasher and the boys have been stacking it without complaint or payment!” The dishwasher comes with a unique BabyZoo accessory set, designed to neatly stack and secure baby and toddler items in the dishwasher with ease. “As we don’t have small babies any more, this is perfect still for Soph’s smaller cutlery, cups and small toys that need a clean-up,” explains one blogger, “having her own special ‘place’ to put her dirty things means she is much more willing to help.”
Indesit brand manager Sara Bazeley said: “Working with bloggers created a real buzz around the #DoItTogether campaign and the easy-to-use Indesit appliances. In addition, one blogger hosted a competition for one of their readers to win an Indesit Innex washing machine, which further promoted #DoItTogether and engaged with the campaign’s target audience.
“We hope that working with family bloggers as part of the #DoItTogether campaign will inspire others to think about how fairly they share the household chores and the steps they could take to make a change for the better, as well as increase footfall for our retailers by promoting the family-friendly Indesit appliances to their customers.”
