Indesit unveils Ariel partnership

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Domestic appliance manufacturer Indesit has announced that it has partnered with Ariel to offer consumers a free six month supply of laundry detergent with selected Innex appliance purchases.

PrintFrom September 1 to October 19, with selected Indesit Innex laundry appliance purchases, consumers will receive a free six month supply of Ariel 3in1 pods – the equivalent of 133 washes, worth over £45.

The promotion aims to raise awareness of Indesit’s Innex one-button Push&Wash technology, seen across its laundry range. The one-button ‘Push&Wash’ system allows consumers to push and hold the button for two seconds and the machine will automatically start a 50 minute 30˚C daily wash cycle.

The promotion will be supported with digital assets, social media and CRM activity, as well as a variety of in-store POS for retailers to take advantage of, the brand adds.

Indesit UK & Ireland brand manager Sam Johnson commented: “We all know the busy family has to run a number of wash cycles per week to keep the home and family clean and fresh, but the cost of detergent can soon add up, so offering customers a free six month supply of Ariel 3in1 pods with selected Innex laundry appliances helps to keep monthly outgoings to a minimum. The Indesit Innex one-button Push&Wash system really is everyday proof and means almost anyone in the family can complete the chore of the laundry without fuss or fear of choosing the wrong programme.”

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