Indesit reactivates free cake kit promotion

In Industry News On

Indesit has reactivated its partnership with award-winning cake and biscuit kit company Craft & Crumb to offer consumers a free cake baking kit with the purchase of selected Indesit ovens and freestanding cookers. The promotion runs from October 10 to November 28 2018.

To support the promotion, retailers have access to point of sale material and digital assets to alert consumers about the promotion. The material is available from their Indesit Account Manager.

Indesit brand manager Sara Bazeley commented: “After the success of the Craft & Crumb promotion earlier this year, we wanted to reactivate the offer to encourage even more families to spend time together in the kitchen.

“Baking is a great way to get children involved in cooking. The kits from Craft & Crumb can inspire families to get together and bake a cake. Parents can then encourage their children to help with the tidying up, by loading the dishwasher perhaps, which is a good introduction to sharing the household chores more frequently in the future.”

You may also read!

Mitchell & Brown unveils its Summer of Sport window display competition

Mitchell & Brown’s window display competition, celebrating a jam-packed summer sporting schedule, offers a worthy winner up to £2,000

Read More...

IER Awards ceremony postponed to October

Following the government’s recent announcement, the 2021 IER Awards ceremony have been moved from July 14 to October 1,

Read More...

Gaggenau partners with London Festival of Architecture 2021

Gaggenau said it is playing a major role in the London Festival of Architecture’s Showroom Showcase with a specially

Read More...

Mobile Sliding Menu

©2021 Innovative Electrical Retailing. Datateam Business Media Limited. All rights reserved.
Registered in England No: 1771113. VAT No: 834 8567 90.
Registered Office: 15a London Road, Maidstone, Kent ME16 8LY
open