Indesit reactivates free cake kit promotion

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Indesit has reactivated its partnership with award-winning cake and biscuit kit company Craft & Crumb to offer consumers a free cake baking kit with the purchase of selected Indesit ovens and freestanding cookers. The promotion runs from October 10 to November 28 2018.

To support the promotion, retailers have access to point of sale material and digital assets to alert consumers about the promotion. The material is available from their Indesit Account Manager.

Indesit brand manager Sara Bazeley commented: “After the success of the Craft & Crumb promotion earlier this year, we wanted to reactivate the offer to encourage even more families to spend time together in the kitchen.

“Baking is a great way to get children involved in cooking. The kits from Craft & Crumb can inspire families to get together and bake a cake. Parents can then encourage their children to help with the tidying up, by loading the dishwasher perhaps, which is a good introduction to sharing the household chores more frequently in the future.”

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