Indesit has reactivated its partnership with award-winning cake and biscuit kit company Craft & Crumb to offer consumers a free cake baking kit with the purchase of selected Indesit ovens and freestanding cookers. The promotion runs from October 10 to November 28 2018.
Indesit brand manager Sara Bazeley commented: “After the success of the Craft & Crumb promotion earlier this year, we wanted to reactivate the offer to encourage even more families to spend time together in the kitchen.
“Baking is a great way to get children involved in cooking. The kits from Craft & Crumb can inspire families to get together and bake a cake. Parents can then encourage their children to help with the tidying up, by loading the dishwasher perhaps, which is a good introduction to sharing the household chores more frequently in the future.”