Indesit launches Push&Go built-in fridge-freezer

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Indesit has launched a built-in fridge-freezer in the most popular combination, a 70/30 per cent split, which it said will help families cool their weekly shopping quicker.

The new model boasts the brand’s Push&Go benefit and Total No Frost technology. Push&Go ensures faster temperature recovery, in the fridge, even after the big food shop, preserving the ideal freshness of the contents of the fridge, while Total No Frost technology means no need for manual defrosting, ever.

The fridge-freezer (INC18 T311 UK) benefits from a combined capacity of 250 litres, which is approximately 14 bags of shopping, and a customisable interior. Consumers can place heavier items in the fridge, worry-free, as the three extra strong, moveable glass shelves can support food and dishes weighing up to 100 kg, Indesit said.

What’s more, for complete flexibility, the fridge door balconies are also adjustable, offering versatile space management for a variety of items of different sizes.

Charmaine Warner, Indesit brand manager, said: “Our brand new Total No Frost built-in fridge-freezer boasts a generous capacity and flexible storage options to make storing all of the family’s favourite food much easier.

“What’s more, thanks to Push&Go, when filling the fridge with food from the supermarket the appliance’s temperature is restored much quicker, ensuring food freshness is preserved. With consumers working from home more frequently, we’ve also ensured our new fridge-freezer operates quietly in the background, to not disturb family life.”

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