Indesit has partnered with award-winning cake and biscuit kit company Craft & Crumb to offer consumers a free cake baking kit with the purchase of a selected Indesit oven. The promotion runs from July 19 to August 30 2018.
The promotion supports the Indesit #DoItTogether campaign, which encourages everyone in the family to help with the household chores, so there’s more time for families to spend together doing the things they love.
The Craft & Crumb promotion brings together the idea of families working as a team and spending quality time with each other. Baking is a fun way to get the children involved in the kitchen, and the Craft & Crumb kit, that comes free with the purchase of a Indesit Aria built-in oven (KFW 3844 H IX), provides everything you need to get started.
Indesit brand manager Sara Bazeley commented: “We hope the Indesit partnership with Craft & Crumb will encourage families to spend more time together in the kitchen. Baking allows children to get hands-on and the kits from Craft & Crumb will hopefully inspire families to get together and bake a cake. Parents can then encourage their children to help with the tidying up, by loading the dishwasher perhaps, which can be a good introduction to sharing the household chores more frequently in the future.”
To support the promotion, retailers have access to point of sale material to alert consumers about the promotion in-store, available via their Indesit account manager.
