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As consumer’s lives continue to get busier, appliances that save time and make household duties less of a chore are in high demand. Indesit prides itself on developing appliances with busy families in mind and has therefore launched a brand new range of EcoTime washing machines that can complete three full-load cycles in less than one hour, freeing up more time for the family to spend together.

The freestanding EcoTime washing machine (MTWC 91283 W UK) from Indesit benefits from a generous 9 kg capacity, efficient ‘A+++’ energy rating to keep utility bills to a minimum and three brand new Fast Cycle programmes. Mixed and Cotton 60° boast a 59 minute cycle duration, while Cotton 40° only takes 45 minutes to complete a full 9 kg load. In addition, the Indesit washing machine features five additional rapid programmes for users to choose from, depending on the load, with the Express cycle refreshing a 1.5 kg load in just 15 minutes.

To ensure essential resources are not wasted, the brand new Indesit EcoTime washing machine boasts Indesit’s intelligent water balanced technology, which ensures the appliance uses just the right amount of water, whatever the size of load, saving water, energy and money. Additionally, users can reduce the water temperature for further resource savings.

Additional features of the new EcoTime washing machine are also designed to support the busy family. Extra Rinse is particularly useful for those with sensitive skin, while the Easy Iron function modifies the wash programme to minimise creases and wrinkles, saving the user even more time by reducing the need to iron.

Sara Bazeley, Brand Manager, Indesit, says: “At Indesit, we understand the time-pressures on busy families and are committed to providing appliance solutions that make life easier and take the hassle out of everyday chores. Our new range of EcoTime washing machines has been developed with hectic family life in mind, offering eight different time-saving programmes, boasting resource saving technology and, thanks to the child lock, protect the family at home.”

For further information on the brand new EcoTime washing machines from Indesit, contact your account manager, or visit the website at

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