Indesit launches Ariel and Lenor laundry promotion

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Indesit has introduced a promotion offering consumers a three-month, free supply of Ariel Original All-in-1 PODS, as well as a Lenor scent boosting bundle, on the purchase of selected Indesit washing machines and tumble dyers.

The promotion is live until July 31.

There are a number of Indesit washing machines that are available with this promotional offer, including the Indesit Innex washing machine (BWE 91484X W UK N). The freestanding 9kg washing machine boasts a new energy rating of C and 14 programmes for the user to choose from, including the dedicated Push&Go cycle.

Designed to be easy-to-use for all members of the family, Push&Go is a time-saving, one-button system that begins a 45-minute cycle at 30°C, without the user having to adjust any of the settings.

The Lenor scent boosting bundle consists of Lenor Spring Awakening Fabric Conditioner, Spring Awakening Beads as well as Tumble Dryer Sheets that offer the user the feeling of drying their laundry in the fresh air.

Consumers can also claim the free Ariel and Lenor bundle when purchasing the freestanding Indesit 8 kg Push&Go heat pump tumble dryer (YT M11 82 X UK).

Charmaine Warner, Indesit’s brand manager, said: “At Indesit, we pride ourselves on developing appliances that are easy-to-use for all the family to allow chores to be shared equally.

“We’ve partnered with Procter & Gamble on this promotion to give consumers the confidence that the Ariel Original All-in-1 PODS and Lenor scent boosting bundle will clean even the toughest of stains and keep the whole family’s laundry smelling fresh, for longer.

“We hope the promotion will be a great benefit and support to families by offering three-months’ free laundry detergent, which can sometimes be the most expensive part of doing the laundry, as well as increasing footfall for our valued retail partners.”


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