Indesit introduces sub-brands

In Industry News On

The Indesit Group has just unveiled its latest product propositions in its three leading brands: Indesit, Hotpoint and Cannon.

Indesit wish to communicate that there is more to the brand that entry level products, so three sub-brands have been introduced to persuade customers to retain brand loyalty while trading up as their budgets and requirements change.  This has been rolled out across both freestanding and built-in collections. The three sub-brands are Start, Advance and Prime. As the consumer trades up, they receive larger capacities, digital displays, smart technology and a more sophisticated design. This represents excellent sales opportunities for the retailer, as demonstrated by the working kitchen displays at the recent Evolution event that showcased the complete Start, Advance and Prime designs.

Hotpoint was also raising the profile of its built-in brand. New to the collection is a 60cm induction hob with profiled edge and timer and boost functions on all zones. The highlight, however, was the new Openspace single oven with double oven proportions. With a generous 70 litre capacity, the A rated appliance offers 20% more cooking space than a traditional single oven thanks to its reduced control panel. It can also be split into two via an insulating divider, which enables users to cook at two different temperatures at the same time.

Cannon emphasised its long-standing heritage with a range of cookers that incorporate advanced automatic cooking modes and a variety of widths in different colour combinations and fuel types to appeal to the widest possible market.

You may also read!

Whirlpool UK Appliances Ltd announces return of global STEM tournament in Peterborough

Whirlpool UK Appliances Limited, parent company to Hotpoint, Indesit, Whirlpool and KitchenAid, has announced the return of its Institution

Read More...

AMDEA’s new energy labelling toolkit – all the trade needs to know from A-to-G

AMDEA has created an easy-to-use, online toolkit for appliance manufacturers, distributors and retailers to ensure they are customer-ready for

Read More...

DTG Testing and CAI join to provide European IRS Certification Scheme

Inverto has become the first company to pass DTG Testing and CAI’s newly launched European-wide assurance scheme for TV

Read More...

Mobile Sliding Menu

©2020 Innovative Electrical Retailing. Datateam Business Media Limited. All rights reserved.
Registered in England No: 1771113. VAT No: 834 8567 90.
Registered Office: 15a London Road, Maidstone, Kent ME16 8LY