Major domestic appliance manufacturer Indesit is encouraging consumers to ‘Discover More Space’ this summer. Indesit is launching a new promotional campaign to highlight its new Frost Free and Low Frost range of fridge freezers.
The campaign highlights Indesit’s ‘OpenSpace’, a versatile freezer configuration allowing for an increase of usable space of up to 38%, Indesit says. The range also includes two removable freezer boxes.
The ‘Discover More Space’ campaign will run from June 1 to July 31, during which time purchases of selected Indesit refrigeration appliances will also grant customers a chance to win a year’s worth of food in £5,000 of Tesco food vouchers. Six additional runners up will be gifted a voucher worth £500. Indesit will also be supporting this promotion with social media activity and a range of printed and digital assets.
Indesit freestanding refrigeration category manager Antonella Semeraro commented: “With the average UK consumer family wasting £60 worth of food a month, smart food storage is the key to unlocking this issue. The Flexi Use box available in the Indesit Frost Free range of refrigerators allows consumers to choose the optimal storage conditions for their food while OpenSpace in the freezer means more food can be kept rather than being relegated to the bin. Indesit understands that while the modern family home may be lacking in space, this shouldn’t negatively affect food storage.”
