Indesit Company announces internal changes

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Appliance manufacturer Indesit Company has announced two structural staff changes within its marketing departments.

Piero Pracchi, previously UK & Ireland marketing director, has been promoted to senior director for Brand & Digital Marketing [EMEA], in recognition of his UK success, Indesit says. His new role brings an opportunity for the company to reflect its UK experience in the evolution of its brands, the company adds.

Additionally, Fiona Hope has been appointed as UK & Ireland marketing director, and will be leading the marketing department with Piero. Fiona joins Indesit Company with strong brand and consumer experience gained from her role as managing director with SodaStream. She previously held a series of marketing roles within Coca-Cola.

Fiona Hope, SodaStream UK managing director

Fiona (pictured) commented: “I’m very much looking forward to becoming an integral part of the team at Indesit Company and using previous my experience to continue to drive growth and market share. This is an exciting time for the company, which now includes a variety of brands from entry to premium, and I believe I can bring real value to the company at this key time.”

Piero added: “We’re very pleased to announce the appointment of Fiona Hope as the new marketing director for UK & Ireland for Indesit Company. Her experience and results with SodaStream give us real confidence in her ability to continue the success that Indesit Company has within these key markets. I’m looking forward to the next challenge within Indesit Company at EMEA level and the extra responsibilities it brings.”

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