IFA+ Summit: Design session

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This month’s IFA show will include a separate conference format entitled ’IFA+ Summit – Next Level Of Thinking’.

Mobility, Health, Big Data, Home, Design and New Entertainment are the topic headings of this two-day conference that will be taking place in the CityCube Berlin (Hall A) on September 8 and 9.

IFA logo (2)

Monday, 08 September 2014
2.00 – 3.30 p.m. IFA+ Summit – Mobility
4.00 – 5.30 p.m. IFA+ Summit – Health

Tuesday, 09 September 2014
9.00 – 10.30 a.m. IFA+ Summit – Big Data
10.45 a.m. – 12 noon IFA+ Summit – Design
1.30 – 3.00 p.m. IFA+ Summit – Home
3.00 – 4.30 p.m. IFA+ Summit – Entertainment


IFA organisers commented: “Design plays an extremely important role in the development of products and technology. Can smart materials help save lives and intelligent building facades save heating costs? Can barrier-free product designs, sustainability and smart materials deliver on their promises?

“This session will examine the importance of design in connection with technology trends and developments in product design, industrial design, graphic design and communications design. One of the main topics of this discussion round is ‘Successful business models require design thinking – a clever combination of art, design and innovative technology’.”

Carlo Ratti, director, MIT Senseable City Lab
Title: Senseable Cities – A New Understanding of Cities

Caroline Seifert, senior vice president, Product Design, Deutsche Telekom
Title: Eight Drivers for Creating the Future

Dan Formosa, co-founder, Smart Design
Title: Disrupt Yourself

Michal Rinott, senior faculty member, Holon Institute of Technology
Title: Not Just Screens – Design, Interaction and the Senses

Nikolaus Hafermaas, founder, Uebersee Inc.
Title: Redefining Quality – Designing for the 21st Century

Tjeerd Hoek, vice president, Creative, Frog Design


Tickets for the IFA+Summit are available from the online ticket shop (http://bit.ly/VHR4Bm).

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