IFA 2022 to be “first truly global CE trade show since the start of the pandemic”

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IFA 2022 organisers are looking forward to a “global tech reboot” in Berlin this September, when, from September 2-6, 2022, the show will bring together global leading brands for what should be the first truly global CE trade show since the start of the pandemic.

Providing a unique opportunity and platform for the worldwide industry to rebuild, IFA spans global time zones between East and West during the run-up to the most important season for international retailers. It’s a place where leading companies and innovators across consumer electronics, home appliances, information technology and telecommunications can come and connect with customers old and new, from far and wide.

“Based on the current assessments and predictions of the global situation, IFA 2022 has the potential to be the first truly global trade show for the CE-Industry since the start of the pandemic, offering industry, retail and media extremely high visibility and relevance,” said Messe Berlin chief executive Martin Ecknig.

“The industry has a strong desire to return to an in-person event, and we are committed to making that a reality in Berlin this September in a safe and successful manner.”

Jens Heithecker, IFA executive director, executive vice president Messe Berlin Group, added: “It’s finally time to ‘get real’ and once again organise a full-size trade show at the grounds of Messe Berlin and in a city that is not only the capital of Europe’s largest consumer market but evolved as a European media hub as well.

“Many leading global brands have already committed their participation. As of now, we register high demand for the IFA fitness & digital health area and the home appliances section.”

 

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