IER Awards open for entries!

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On the 12th March 2015, the Innovative Electrical Retailing Awards will return to the capital for an evening of glitz, glamour and fun.

Entries are open online at and organiser Datateam Business Media invites retailers, manufacturers and brands to enter this prestigious group of awards. Gregor Muir, staff reporter for IER magazine, commented: “It’s never been more important to reward the best and brightest of our industry. From the manufacturers striving to provide the next technological development that will satisfy an ever-demanding consumer, to the retailers providing first class service and advice every day, the hard working and innovative people are those that have lasted through the tough times and provide the lifeblood of the industry.”

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Retailers are judged on criteria including product knowledge, customer service, and business management. Manufacturers should enter their most innovative new products for the chance to win awards for technology, training, customer service and their advertising campaigns from the previous 12 months. Industry members can nominate themselves or other retailers for as many categories as they are relevant for.

Located this year at the Millennium Gloucester Hotel in Kensington, the annual IER Awards (formerly The Independent Business Awards) is now in its 23rd year. The night will once again be compered by industry favourite Richard Stevenson, followed by the comedic stylings of after dinner speaker and comedian Ian Irving.

“With its exciting new venue, the IER Awards 2015 promises to be the best event yet!” said special projects and events manager Linda Dorling. “With a prestigious pedigree of 22 previous awards ceremonies, the IER Awards is acknowledged as the original awards event which brings the whole of the industry together at a single location.”

Sponsors sign early!

Following the success of the 2014 IER Awards, a number of leading brands have already signed up to sponsor the this year’s event. Event director Hannah Dedman said: “Thanks to the ongoing support of the industry, 2015 will be the best yet in terms of the recognition the event gives to the retailers and manufacturers who support it year-on-year. The 2015 IER Awards will benefit from a targeted promotional campaign across a range of trade, print and social media platforms.” Sponsors have the chance to connect with a highly targeted and engaged audience in the 6 month promotional lead up to the event, as well as on the night. The 2015 IER Awards will be supported by a dedicated marketing team who will manage the brand new, user-friendly website and social media for the event.

Left hand image“Linsar are delighted to be sponsoring the 2015 IER Awards website,” said sales manager Lynne Swatton. “When Linsar started business in 2006 the company had a clear strategy to work only with department stores and independents, and we have remained true to this ambition. Our Independent Partners are the life-blood of our business, so supporting this event where dealers are recognised and rewarded for their efforts makes perfect sense to Linsar. Furthermore, having just spent the last six months completing our brand new website and understanding everything that entailed, we feel qualified and honoured that we’re able to participate in the judging of ‘Best Retailer Website’.

Global manufacturer of leading cooking and cooling brands Glen Dimplex Home Appliances (GDHA) has returned as an event sponsor. Sales and marketing director David Garden said: “We are proud to be supporting the Innovative Electrical Retailing Awards.  The awards truly represent the best of the electrical retailing industry, those businesses and individuals who go above and beyond in the service they provide to their customers.  Ours is an industry which has been through some tough times, so it’s important to take the time to recognise and reflect upon the great leadership, service and innovation that exists within the electrical industry. The IER awards is the biggest event of its type in the industry, designed to reward and celebrate the skill of electrical retailers in the UK and the professional skill and service excellence they demonstrate.  As a key white goods supplier, Glen Dimplex Home Appliances is extremely proud to be closely associated with the awards.  We look forward to the night and to congratulating the winners!”

The 2014 Awards were a resounding success – this year is set to be even better!

For more information on entry, sponsorship and tickets, visit

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