Humax Trade launched to support indies

In Industry News On

Humax, the digital TV recorder and set-top box specialist, has launched Humax Trade, a new initiative designed to support independent electrical retailers across the UK.  The service will be underpinned by a dedicated online portal:, providing registered Humax Trade retail partners with product information, advice and support.

Humax Trade offers a range of bespoke services to help independent retailers selling Humax’s range of Freeview and Freesat digital TV products.  These include:

Direct sales channel – the ability to order direct from Humax, with favourable payment terms and next day delivery options, After-sales support – a dedicated Humax Trade support line and account manager, Marketing support – including point of sale packs, product collateral and print-ready creatives for local print advertising activity,

Incentive schemes – a range of bonus and loyalty schemes, Dedicated website – online, secure portal providing access to product information, company news and online support.

Graham North, Humax commercial director, commented: “Independent retailers and electrical specialists have been instrumental in helping Humax become a driving force in the UK’s digital TV market.  While we remain committed to working with our distribution partners and major retailers, Humax Trade will provide a valuable channel to generate relationships with smaller retailers and enable them to easily access and sell our products for the benefit of their own business.”

For more information about the Humax Trade initiative or to sign-up and become a partner, visit

You may also read!

Is extending opening hours the Christmas miracle high street retailers need?

Thomas Quinton, chief customer officer, REPL, discusses extending opening hours (including Sundays) to allow retailers to recoup some of


In-store take-back: plotting a course for the new regulations

Matt Luntley, Commercial Account Manager at Valpak, looks at the changes coming to the WEEE take-back scheme from January


BSI guiding UK small retailers to safe online trading as peak shopping season approaches

Many small organizations are experiencing the world of e-commerce for the first time this year, having moved online to


Mobile Sliding Menu

©2020 Innovative Electrical Retailing. Datateam Business Media Limited. All rights reserved.
Registered in England No: 1771113. VAT No: 834 8567 90.
Registered Office: 15a London Road, Maidstone, Kent ME16 8LY