Humax Trade launched to support indies

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Humax, the digital TV recorder and set-top box specialist, has launched Humax Trade, a new initiative designed to support independent electrical retailers across the UK.  The service will be underpinned by a dedicated online portal:, providing registered Humax Trade retail partners with product information, advice and support.

Humax Trade offers a range of bespoke services to help independent retailers selling Humax’s range of Freeview and Freesat digital TV products.  These include:

Direct sales channel – the ability to order direct from Humax, with favourable payment terms and next day delivery options, After-sales support – a dedicated Humax Trade support line and account manager, Marketing support – including point of sale packs, product collateral and print-ready creatives for local print advertising activity,

Incentive schemes – a range of bonus and loyalty schemes, Dedicated website – online, secure portal providing access to product information, company news and online support.

Graham North, Humax commercial director, commented: “Independent retailers and electrical specialists have been instrumental in helping Humax become a driving force in the UK’s digital TV market.  While we remain committed to working with our distribution partners and major retailers, Humax Trade will provide a valuable channel to generate relationships with smaller retailers and enable them to easily access and sell our products for the benefit of their own business.”

For more information about the Humax Trade initiative or to sign-up and become a partner, visit

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