Appliance manufacturer Hotpoint has announced a new promotion, running in partnership with Fairy Platinum.
The brands are encouraging consumers to ‘Get Into The Zone’, with a new promotional campaign highlighting Hotpoint’s Zone Wash technology.
Supported by in-store and digital promotional materials, social media and PR activity as well as television advertisements, the campaign will educate consumers on Zone Wash, a Hotpoint system that can direct 30% more washing power to any one of the washer’s internal baskets, the company explains. With this increase in washing power, consumers are granted ‘maximum cleaning control’, precisely where it’s needed, Hotpoint adds.
The ‘Get Into The Zone’ campaign will run from June 1 to December 31, during which time any purchase of select built-in and freestanding Hotpoint dishwashers will grant the customer a free six month supply of Fairy Platinum detergent.
Hotpoint dishwashers category manager Andrea Felicetti commented: “We are incredibly pleased to be collaborating with Fairy Platinum, another global brand leader, for the next six months. This complementary relationship will see two television advertisements from both Fairy and Hotpoint highlighting both of our positions as forerunners in the dishwashing category.”
