Hotpoint targets old appliances with ‘Change For The Better’ campaign

In Industry News On
- Updated

White goods manufacturer Hotpoint is launching a new campaign to encourage people to replace their old appliances.

The national ‘Change For The Better’ campaign promotes the benefits of switching an old appliance for a new, more energy efficient and technologically advanced model from Hotpoint, that can reportedly help consumers save money on their energy and water bills. Consumers can also save up to £150 in cashback offers when they buy selected new laundry, dishwashing, cooking, cooling and small kitchen appliances from Hotpoint’s built-in, freestanding and small appliance ranges.

Hotpoint communications director Ian Moverley said: “Around 1 in 3 households has an appliance in their kitchen that’s more than 10 years old. Most people wouldn’t dream of using a 10 year old mobile phone, but they’ll hang on to an old, inefficient appliance that’s costing them money. In many cases, they’ll be missing out on state-of-the-art technology that will give them fantastic time and money saving features, and uses less energy than their old appliances.”

The promotion also supports Time to Change, an industry-wide initiative from AMDEA, the Association of Manufacturers of Domestic Appliances, which encourages consumers to change to a more efficient appliance.

The promotion runs in the UK and Ireland for six weeks to 28 May. It’s reportedly backed by a multi-million pound advertising campaign on primetime TV and online that will hit 39 million consumers over a period that includes the Easter and May bank holidays.

The ‘Change For The Better’ promotion is advertised at the end of Hotpoint’s ‘Anti-Stain washing machine’ TV ad, as well as the Hotpoint and Finish slimline dishwasher TV advert (UK only). The promotion will also be supported by in-store POS material, and online with a series of digital banners and content.

You may also read!

Including dangerous electrical goods in the Online Harms Bill – is the time finally right?

Electrical Safety First – a leading UK consumer protection charity – is well known for its high profile media

Read More...

Whirlpool UK Appliances Ltd announces return of global STEM tournament in Peterborough

Whirlpool UK Appliances Limited, parent company to Hotpoint, Indesit, Whirlpool and KitchenAid, has announced the return of its Institution

Read More...

AMDEA’s new energy labelling toolkit – all the trade needs to know from A-to-G

AMDEA has created an easy-to-use, online toolkit for appliance manufacturers, distributors and retailers to ensure they are customer-ready for

Read More...

Mobile Sliding Menu

©2020 Innovative Electrical Retailing. Datateam Business Media Limited. All rights reserved.
Registered in England No: 1771113. VAT No: 834 8567 90.
Registered Office: 15a London Road, Maidstone, Kent ME16 8LY