HOTPOINT LAUNCHES NEW LARGE CAPACITY INTEGRATED WASHING MACHINE AND WASHER DRYER

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The Hotpoint integrated washing machine (BI WMHG 91484 UK) has a spacious 9 kg capacity and provides a variety of functions and the flexibility that consumers need to live their lives exactly the way they want

Hotpoint has designed a brand new integrated washing machine and washer dryer that takes laundry to next level by offering an increased capacity within the same standard footprint. The new integrated appliances will increase the user’s laundry capacity by up to 30 per cent*, without the need for additional space under the counter.  

The brand new integrated offering includes a substantial 9 kg washing machine (BI WMHG 91484 UK) and a washer dryer (BI WDHG 961484 UK) that features a generous 9 kg wash capacity and 6 kg dry capacity.

Consumers are buying into the advantage of laundry appliances that benefit from a larger capacity, allowing them to wash bigger loads, less frequently and therefore more economically**. Market analysis has found that in 2018, over a third of all washing machines purchased had a capacity of 9 kg and above**. The new washing machine (BI WMHG 91484 UK) and washer dryer (BI WDHG 961484 UK) from Hotpoint allow those who desire a larger capacity to upgrade their appliance, without the need for more space under the counter.

The Hotpoint integrated washer dryer (BI WDHG 961484 UK) benefits from a generous 9 kg wash capacity and 6 kg dry capacity

Consumers often choose integrated laundry appliances if they want to keep their appliances hidden away, to create a streamlined look within their kitchen. However, the capacity of an integrated laundry appliance is often compromised by the luxury of it being built into the kitchen.

The new integrated washing machine and washer dryer from Hotpoint are the perfect solution; a spacious 9 kg capacity is ideal for large families and the appliances have been designed to fit into standard under-counter spaces***.

Not only do the new appliances enable users to wash larger loads, they also boast a variety of functions and the flexibility that consumers need to live their lives exactly the way they want. For example, the Anti Stain 40ᵒ programme quickly eliminates common stains, without the need for pre-treatment. The machine innovatively controls the correct amount of water, temperature level, detergent and drum movements, so consumers can say goodbye to stains, with ease.

Catherine Balderson, Senior Hotpoint Brand Manager, says: “Many consumers desire integrated appliances to create a streamlined and contemporary kitchen. Recently, it has become even more apparent that consumers are looking for laundry appliances with a larger capacity, to save time and be more efficient by doing fewer loads of laundry per week. With both of these factors in mind, Hotpoint designed the new integrated washing machine and washer dryer to offer consumers an increased capacity within the same standard footprint.”

For more information on the brand new large capacity integrated washing machine and washer dryer from Hotpoint, or any other Hotpoint appliances, please contact your account manager or visit the website at www.hotpoint.co.uk.

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