Hotpoint launches money back guarantee to promote dishwashers

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Hotpoint has launched a money back guarantee promotion across a selected range of dishwashers.

Until December 31 2017, Hotpoint is offering consumers a 30 day money back guarantee on selected built-in and freestanding models. Included in the promotion is the recently launched dishwasher (HFO 3P23 WL UK), which benefits from new 3D Zone Wash technology, which Hotpoint says directs the water to exactly where it is needed, and increasing the cleaning power to the targeted area by up to 40%.

Hotpoint head of brand Jennifer Taylor commented: “Dishwasher penetration, here in the UK, still lags behind the rest of Europe. The 30 day money back guarantee will provide those who do not currently own a dishwasher the confidence to make a purchase. If, for whatever reason, the consumer is not convinced they need a dishwasher, after 30 days, they can return the appliance and receive a full refund.

“The promotion aligns perfectly with our recently launched Fairy dishwasher tablet promotion and our new range of freestanding and built-in dishwashers. The new range of Hotpoint dishwashers is well-crafted, with a clean-line design and finished with distinguishing details that add a touch of prestige. Technological innovations offer unprecedented flexibility; offering excellent cleaning results and striking performance.”

Point of sale material is available to retailers via their Hotpoint account manager, with in-store assets including posters, strut cards, leaflets and stickers. There are also digital assets available, in addition to visibility on the Hotpoint website and social media activity, Hotpoint adds.

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