Hotpoint launches laundry promotion with Ariel

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Hotpoint has partnered with Procter & Gamble to offer consumers a free six-month supply of either Ariel Washing Liquid or 3in1 PODs, which applies to purchases of select models made from July 1 to September 30 2018.

The promotion applies to both washing machines and washer dryers and retailers have access to point of sale material to as alert and engage consumers. Both in-store POS and digital assets are available via the retailer’s Hotpoint Account Manager.

Stain removal is of the upmost importance to consumers and together, Hotpoint and Ariel can effectively remove 100 stains at 20C, the appliance manufacturer says. Selected laundry appliances from Hotpoint, including the Ultima S-Line washer dryer (RD 1076 JD UK), utilise technology that pre-mixes the laundry detergent and water, before it enters the drum, to create a mousse that is injected directly into the wash. The mousse, in addition to intelligent rotations of the drum, penetrates fibres faster and increases cleaning power by up to 60%, Hotpoint says.

Hotpoint head of brand Jennifer Taylor commented: “Consumers are keen to reduce washing temperatures, to decrease energy consumption and running costs. Washing at a lower temperature, however, cannot always guarantee effective stain removal. Laundry appliances from Hotpoint are designed with the latest innovations and intelligent technology to offer users outstanding cleaning performance. In addition, Ariel laundry detergent combines ingredients that provide excellent cleaning results.”

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