Consumers can enjoy a six-month, free supply of Ariel Pods, as well as a Lenor scent boosting bundle, with the purchase of selected Hotpoint laundry appliances.
The promotion is live now and applies to purchases made until July 31. It is running on selected washing machines and tumble dryers in the Hotpoint ActiveCare laundry range.
Retailers have access to digital assets, available via their Hotpoint account manager, to alert consumers to the promotion.
Kimberley Garner, Hotpoint’s brand manager, said: “ActiveCare washing machines from Hotpoint are designed to offer best-in-class stain removal, while Ariel Pods combine ingredients that provide excellent cleaning results. Having a reliable appliance and detergent can help consumers to reduce washing temperatures, helping them improve their household’s energy efficiency.
“The Lenor scent boosting bundle, available in our laundry promotion, is an added luxury that we know our consumers will enjoy. We hope this laundry promotion will encourage footfall for our valued retail partners.”