Hotpoint has announced a new 10-year parts guarantee on all large appliances.
With recent research suggesting consumers are now keeping products for longer (three out of four appliances in the UK are more than five years old), Hotpoint says that it understands the need to support its valued customers for a lengthier period of time. Marketing director Piero Pracchi said: “Offering our customers a 10-year parts guarantee is a reflection of Hotpoint’s pledge to support consumers past the point of sale. We want our customers to know we are with them every step of the way.”
In the past five years, the company claims to have invested over £20m in quality initiatives, with all appliances tested to simulate 10 years of use. Hotpoint says it has seen a 60% reduction in product defects since 2005 as a result.
The new 10 year parts guarantee will be backed up by an after-sales support service available 364 days a year, including customer choice for appointment times.