Hotpoint HD technology demonstrated online

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Hotpoint has launched a new micro website dedicated to its HD appliance technology.

The new microsite, which can be accessed through www.hotpoint.co.uk features videos that demonstrate how the manufacturer’s innovative technology provides superior results across the entire appliance range – cooking, cooling, laundry and dishwashing.

High Definition washing ensures the original quality of fabrics and their colour. Hotpoint’s Experience and Ultima washing machines, and the built-in BHWMD742, incorporate an HD anti-stain cycle that uses intelligent electronic water and temperature control to eliminate 20 of the most difficult stains. The Aqualtis has a range of specialist HD cycles that keep colours strong thanks to its insulated Hydro Thermal Tech tub which surrounds the titanium alloy drum to maintain a constant temperature.

HD sensor drying delivered by the Ultima tumble dryer (TCUD97B6) provides HD drying control for every kind of fabric, with 7 levels of sensor drying and an Intelligent Cycle System allowing consumers to choose specific programmes and different options for their needs.

Dishwashing. Hotpoint’s Ultima dishwashers combine a Flexipower motor with a Flexiload interior for HD results, whatever the load. Intelligent sensors detect how dirty the load is and automatically adjust the water pressure and temperature to suit.

High Definition Cooling ensures superior food preservation and the ideal atmosphere to retain original freshness and natural quality. The HD ‘Air Tech Evolution’ system on Hotpoint’s Experience and Ultima fridge freezers significantly increase the storage life of fresh food.

Cooking. To create the perfect dish you need constant and even heat distribution. Hotpoint’s patented HD Dual Flow system vents and circulate two different streams of air within the oven cavity, keeping heat constant and eliminating hotspots, so food is cooked perfectly. HD cooking is available on Hotpoint’s new built-in single oven (SCL08EB).

Hotpoint Marketing Manager Iain Starkey said: “We are living in an HD era, and High Definition technology from Hotpoint is just what consumers need to bring innovation to their kitchens and deliver perfect cooking, cooling and cleaning results.”

Hotpoint will be incorporating the HD concept into all of their marketing activity this year, including websites, brochures and advertisements that will all carry the HD logo.

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