Hotpoint engages consumers with SDA promotion

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Hotpoint has announced a new online promotion inviting consumers to make a ‘Change for the Better’ by upgrading to one of their appliances. The new promotion will allow customers to receive a free Hotpoint small domestic appliance (SDA) such as its Espresso coffee machine or multifunctional food processor when purchasing selected Ultima appliances including washing machines, tumble dryers, washer dryers, dishwashers and fridge freezers.

Hotpoint logo

Earlier this year, Hotpoint encouraged people to ‘Change for the Better’, after revealing that the average home in the UK has three major appliances that are currently broken or only partly functioning. The Hotpoint ‘Home IQ’ aimed to change Britain’s perception of technology in the home to make them smarter and more efficient when it comes to energy saving and performance.

Once customers have upgraded their appliances with a new purchase, they will be able to choose their free gift, worth up to £150, from the Hotpoint SDA line which includes the aforementioned coffee machine and food processor along with a kettle, steam generator or bagless cylinder vacuum cleaner.

The offer, which is redeemable online at, will run from October 16 to November 26.

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