Kitchen appliance brand Hotpoint has been awarded ‘Superbrand’
status by the Consumer Superbrands (CSB) survey for 2015. The survey, which conducted an analysis of consumer brands operating in the UK, scored those shortlisted on their quality, reliability and distinction.
The Superbrand status highlights Hotpoint as a brand that has established ‘the finest reputation’ in its field and one that ‘offers customers significant emotional and tangible advantages over its competitors’.
Hotpoint marketing director Piero Pracchi said: “We’re thrilled that Hotpoint has been awarded Superbrand status by the CSB. Our commitment to developing stylish, innovative appliances with ‘Eco Tech’ energy efficiency and advanced technology ensures we consistently deliver the best consumer experience with outstanding product performance in cooking, cleaning and cooling.”