Home appliance manufacturer Hoover has launched a ‘multi-million-pound’ national consumer campaign to highlight its smart credentials, the brand has announced.
Showcasing the company’s future focus, ‘Hoover, that’s who’ features animated characters and focuses on three of its latest products – a Hoover One-Fi Extra connected washing machine, Hoover Vision oven and the Discovery cordless vacuum cleaner.
The creative, which will utilise national prime time TV and press, as well as social and digital platforms, aims to ‘reaffirm Hoover’s position as an innovative manufacturer’ and ‘demonstrate how the brand understands customer needs’.
Whilst Hoover has advertised in trade and consumer titles previously, this is the first major advertising campaign from the brand since the launch of the Hoover Wizard range of connected kitchen appliances in 2015.
Hoover expects the campaign to have ‘a significant impact’ on consumer interest, and in turn, footfall for retailers and stockists.
Hoover Candy Group brand and communications director Antony Peart commented: “Innovation is at the heart of Hoover, since the launch of connected range in 2015, we’ve become well-known in our industry for being market leaders when it comes to innovative technology.
“The advertising will help us show just how important appliances are to daily life and the considerable benefits that connected products offer. Whether it’s saving time, multitasking or even being able to talk to your washing machine or oven with voice-assist functionality, this useful technology can make a big difference to people’s lives.
“We put the customer first and invest more in research and development than any of our competitors, so even though we’re more than 100 years old, we never stop looking to the future.”
