Hoover to appear in V&A Museum of Childhood

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Domestic appliance manufacturer Hoover has announced that two of its 1960s television adverts will be showcased at the Victoria & Albert ‘Museum of Childhood’.

The adverts will appear as part of the ‘Small Stories: At Home in a Dolls’ House’ exhibition which will run from December 13 2014 till September 6 2015.


The exhibition uses the Museum’s world-class collection of doll’s houses to tell a history of domestic life in Britain over the past 300 years.

Hoover UK marketing manager Heather England commented: “Established in 1908, Hoover is a company with a long British heritage, so we’re thrilled that we will be included in the V&A Museum of Childhood’s latest exhibition. It’s been fantastic to watch the old adverts again. The first Hoover Keymatic washing machine advert really shows just how far we have come in developing our laundry products.”

The Hoover adverts will be played throughout the exhibition on little TVs in ‘Jenny’s Home’, a life-size 1960s dolls house.

Small Stories exhibition curator Alice Sage added: “We’re recreating a little area of Jenny’s House where visitors can sit on a sofa and watch a 1960s style TV – this is where the historic adverts from Hoover fit in perfectly.”

Heather concluded: “The exhibition looks fascinating and we’re very proud to be a part of it. We can’t wait to step back in time and pay Jenny’s House a visit.”

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