Hoover launches a Spring multi-channel marketing campaign

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Hoover is to launch a spring floorcare marketing campaign to promote the Hoover Upright 300 vacuum cleaner, from April 1.

The campaign will run during April and May with a multi-channel marketing plan featuring a 30-second TV commercial launching on April 1 across Sky, ITV, and Channel 4’s portfolio of exciting programmes including Good Morning Britain, This Morning, Dinner Dates, Sunday Brunch, Steph’s Packed Lunch and My Wife and Kids. The campaign will also be supported by a PR, social media, and digital advertising plan.

Dave Matthews, business director at Hoover SDA, said: “We are thrilled about this marketing campaign for the Hoover Upright 300 and it’s a further commitment of our promise to support the growth of our SDA category to our retail partners and reinforce our message to consumers about this exceptional product, that it is ‘the lightest, steerable upright Hoover vacuum ever.

“This core product will drive business growth during 2022 and continue to offer the consumer a Hoover product with exceptional cleaning performance from a highly respected and trusted brand.”

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