Hoover expands freestanding marketing team

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Domestic appliance manufacturer Hoover has added to its freestanding division, with two senior level marketing appointments.

Stephen Frost and Liz Addinal are joining the company as trade marketing managers. Combining 35 years of marketing experience, they will reportedly both be working closely with the sales team to deliver ‘the right marketing mix to best promote the Hoover brand’.

Liz will be working closely with Hoover’s UK and Ireland sales directors and regional sales managers to support the company’s customers while promoting the brand’s status in consumers’ minds.

Liz Addinal  Stephen Frost join Hoover's freestanding marketing team (3)

She commented: “I’m delighted to be joining a company with such a strong heritage. I’m really looking forward to working with the team to plan and deliver impactful and effective campaigns within such a fast-paced, competitive marketplace.”

Stephen will be providing key sales account support, delivering marketing projects to promote new and existing Hoover products.

Stephen said: “The market is becoming more and more competitive but it is a challenge that Hoover is certainly rising to. There are so many exciting innovations in the pipeline, especially as Hoover is becoming established as a leader in large capacity appliances.”

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