Hoover almost triples built-in market share 

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Hoover has almost tripled its built-in market share in just 15 months, according to new data.

Data from AMDEA revealed that Hoover’s market share in built-in increased from 3.9% in January 2020, to 11.3% in April.

Hoover’s built-in portfolio consist of more than 500 models, including ovens and hobs, as well as washing machines and wine coolers. The company has reported growth in each of its four product categories – cooking, cooling, dishwashing and laundry – in the last 12 months.

Nick Platt, Hoover’s business director, built-in appliances, said: “We’re absolutely delighted to have hit double-digit market share in such a short time and within a highly-competitive sector.

“We have worked strategically to build our retailer relationships with a focus on independents, mass merchants and a newly-formed contracts channel, all of which have contributed significantly to our success.”

Mr Platt added: “In the past the business was driven by integrated laundry sales and, whilst we have grown our shares in this category with one-in-three built-in washing machines sold in the UK being manufactured by the group, we’ve also achieved record shares in built-in dishwashers, cooling and cooking– something we are immensely proud of.

“We invest heavily in all of our product development, ensuring we are offering consumers reliable, hard-working appliances that put the very latest connected technology at the forefront. A good example of this is our range of ovens that can be controlled remotely via an app, as well as providing access to over 200 healthy recipes.”

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