Hisense unveils new appointments for UK business

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Electronics manufacturer Hisense UK Ltd has announced several new appointments at the company.

Former JD Sports Fashion Group head of acquisition Ben Fox has been appointed to the newly created UK role of head of marketing. He will be responsible for building the Hisense brand in the UK, increasing awareness among consumers and the retail channel as a trusted and technological progressive electronics company, Hisense says.

Prior to working at JD Sports, Ben was responsible for SEO management at online appliances retailer ao.com for more than three years.

Ben Fox

Ben (pictured) commented: “Hisense UK has the potential to go beyond its challenger brand status and it is an exciting time to be joining the company. My task will be to raise the profile of the Hisense UK brand, building on the company’s core values of cutting edge technology, quality and responsibility. Hisense’s high profile sponsor partnerships with the like-minded brands such as Infiniti Red Bull Racing strengthens the company as a progressive, premium brand and I’m looking forward to the challenge taking our brand to a wider audience.”

Hisense UK deputy managing director Howard Grindrod added: “The company has grown substantially since entering the UK market in 2012. This success has been built on a sound product portfolio but now is the time to advance the company brand in the UK. Ben’s appointment reflects this new strategy and his digital expertise, team management skills and previous experience in the white goods sector with ao.com will undoubtedly help to drive the company forward and raise brand presence.”

Hisense UK has also expanded its sales team with two appointments: Andrew Wood joins as general sales manager for UK from Sharp Electronics, while former LG Electronics manager Alison Ladkin comes aboard as national account manager across key clients AO and CIH. Both will be responsible for supporting customers across Hisense UK’s consumer electronics and appliance sectors.

Howard commented: “Andrew and Alison’s industry sales experience speaks for itself. Both have managed teams and key retailer accounts at major consumer electronics companies with successful results within a highly competitive market. As highly connected account managers Andrew and Alison will build and develop new and existing business relationships to increase support for our customers and we’re excited to have them on board.”

He continued: “The introduction of our new 4K Ultra HD TV ranges will see our business more than double this year and by making these two appointments the company is showing a real commitment in achieving steady growth in UK markets.”

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