Hisense has entered into a partnership with FIFA to become an Official Sponsor of the FIFA World Cup Qatar 2022.
By joining the roster of Commercial Affiliates for the upcoming tournament, Hisense will be involved in a programme that will range from on-site engagement opportunities and logo visibility across various platforms to global advertising campaigns.
FIFA secretary general Fatma Samoura said: “It gives me great pleasure to welcome Hisense on board as an Official Sponsor of the FIFA World Cup, and we are delighted to partner with this internationally respected brand, which also has a growing presence in the sports market.
“FIFA and Hisense are both focused on technology, innovation and giving people the best possible experience. I am confident that this collaboration will support the global objectives of both organisations and contribute to the success of what is sure to be an amazing event next year.”
Jia Shaoqian, chief executive of Hisense Group, said continued investment in world-class sporting events represents Hisense’s determination to become a global brand.
He added: “It helps Hisense build stronger relationships with its global consumers and accelerates the company’s globalisation process. It also creates a solid foundation for Hisense to compete with the world’s most innovative and leading brands in order to also become a premier global brand.”
According to Hisense, its sponsorship of the FIFA World Cup Russia 2018 boosted awareness of Hisense TVs in China by 12% and globally by 6%, with strong performances in the UK, France, Canada, Russia, Spain and Japan.
The FIFA World Cup Qatar 2022 will take place from November 21 until December 18, 2022.