Multi-channel retailer High Street TV has announced a new partnership with distributor EPE International. Under the agreement, EPE will manage High Street TV’s product-line up into stores across the UK.
West Yorkshire-based EPE specialises in the cook shop and electrical retail market and the partnership will see the company distribute High Street TV products including the NutriBullet range and the Pressure King Pro.
High Street TV retail director Edward Chary (pictured) commented: “We are very excited about our new partnership with EPE International, the UK’s leading SDA and cookware distributor. We believe that EPE will provide the best route to the electrical independent market for our bestselling TV backed products and will continue to carry the High Street TV brand with a premium service to our customers.”
EPE International managing director Noel Pamment added: “The key to demonstrating SDAs in-store is to create ‘theatre’. Buy a fresh chicken, for example, and in a safe area of the store, use the Pressure King Pro to steam it in super quick time. Equally, our customers could buy some fruit and vegetables and, in a safe area of the store, use the NutriBullet to make NutriBlasts for their customers.”