With 68 years of heritage in developing shavers, Philips Shavers has just produced its 500 millionth electric shaver. As part of Royal Philips Electronics Group, Philips Shavers are sold in over 56 countries worldwide.
In 1939, Philips launched its first electric shaver with rotary action – ‘The Cigar’. In 1959, to keep up with the explosion in consumer demand, floating shaving heads were introduced, and in 1978 the world’s first mains and rechargeable shaver was launched. In 2005, Philips introduced the SmartTouch-XL shaver with the innovative suspension-cushioning system which moves the entire shaving head.
Nico Engelsman, business manager Shaving and senior vice president Philips DAP said, “Over the last six decades, we have addressed the changing needs of our consumer, taking regional differences into account. We’re also constantly addressing innovation in the shaver itself. We are focused on developing shavers that are designed to suit the places they are sold.
The current most popular selling Philips shaver is the HQ 8140 model retailing at Euro 129.99 (around £90).
In 2006, the Philips Shavers business in Europe and Asia increased between 4% and 11% in value, while in North America Philips Shavers grew its business by more than 10%.