Haier UK & Ireland appoints new market director

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Chinese manufacturer Haier has announced the appointment of David Yearsley as market director for the UK and Ireland. In his new role, he will have total business responsibility over Haier’s business divisions in the UK and Ireland.

Haier YearsleyDavid brings almost two decades of experience with a proven track record in profitable management, new business and product development, Haier says. He joins from German firm BRITA Water Filter Systems Ltd, where he was sales director for the consumer division. Prior to BRITA Water Filter Systems Ltd, where he spent close to 24 years in sales, marketing and international business development, David worked at Smith & Nephew Consumer Product as a sales representative.

Haier Europe Northern and Eastern Europe general manager Vincent Rotger commented: “We are pleased to have Mr Yearsley on board to lead our businesses in the UK and Ireland. His proven industry, technical and people skills make him an excellent person to lead our team, develop our channel strategy and enhance our business footprint in these regions. The UK and Ireland, being markets that are dynamic and open to innovation, are highly strategic to our European growth plans. Hence, his addition to our company is a testament of our commitment to attract exceptional talent as we build for the future.”

David Yearsley commented: “I am delighted to have been appointed to lead the company during this exciting time. The next phase of our journey is about accelerating Haier’s pace of growth, particularly by working closely with our channel partners and building our brand through a strategic marketing campaign with our retailers. I look forward to working with the dedicated team at Haier UK & Ireland to develop Haier as one of the top leading brands in the region.”

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