Haier has chosen Milan Design Week 2021 to bring its idea of the ultimate Smart Home into reality.
The Chinese brand said its continuous attention to technological innovation, refined design, and premium, tailormade solutions will be showcased in an immersive and emotional experience. Visitors will become active participants of the story, tailored to their choices and preferences, which embodies Haier’s approach of zero distance to the customer.
Located in a 400 square metre space within Superstudio Più, the “Haier – Connect to Extraordinary” experience will be open to the public from September 4-10. The visitor itinerary will be divided into small, intimate groups, and for 15 minutes, they will each have the chance to experience a simulation of a fully interconnected home. This smart approach comes complete with an ecosystem of household appliances and connected solutions to enhance, and improve, everyday life.
The simulation, designed by Bonsai Ninja, will see visitors grappling with the need to prepare a dinner for friends entirely “remotely” due to an unforeseen event. This is where artificial intelligence and the unique features of Haier’s ecosystem solutions come into play, starting from the new kitchen built-in range, passing through the connected refrigerators and wine cellars with exclusive preservation functions, up to the innovative solutions for air conditioning and professional laundry results.
Guided by hOn, the app created and developed by Haier to manage, control and ultimately enhance the functions of all the Group’s appliances, visitors will be taken on a real interactive journey through the Haier ecosystem and amazing and experiential world of the smart home.
Michele Bertacco, Haier’s senior brand manager for EMEA and Russia, said: “It’s an amazing journey to discover how the artificial intelligence of our appliances allows people to overcome limits that seemed insurmountable.
“Haier’s premium approach is focused on providing customers with results that exceed expectations, making the fridge capable of preserving food even longer, professional washing, and wonderful cooking experiences.”