Haier retains major appliances top spot for 11th year

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Euromonitor International, the global leader in consumer market research, has revealed that Haier is the number one brand globally in major appliances in 2019*.

It is the 11th consecutive time the company, headquartered in Qingdao, China but with a UK base in Woking, has achieved the top spot, having held the position since 2009.

The accolade follows Haier’s ongoing efforts to gain a global foothold by consolidating world-leading brands into its portfolio while accelerating its revolutionary IoT ecosystem.

Compiled annually by Euromonitor International, a leading global provider of business intelligence, the report ranks the world’s appliance brands by retail sales value. In addition to listing first for major global appliances, Haier ranked first for refrigerators for 12 consecutive years, in washing machines for nine years, in freezers for ten years and in wine coolers for 11 years.

Wang Ye, vice president and general manager of smart home at Haier Home Appliance Industry Group, said: “We are honoured to be the world’s top major appliances brand for the 11th year in a row.

“Haier is constantly striving to listen to consumers’ changing needs and adapt to them, while simultaneously harnessing cutting-edge technology to stand out in the market.”

Haier’s dominance in home appliances is a result of an ongoing commitment to R&D and its ability to adapt its business model to the latest technology and consumer trends.

Over the past decade, the home appliance industry has radically transformed with the rise of the internet, IoT, AI and 5G.

Rather than ride the trends, Haier has defined them with revolutionary products, from Direct Motion washing machines to refrigerators which keep food fresher for longer

The number one brand globally in refrigeration, freezers, wine coolers and home laundry appliances, Haier is committed to creating stylish, innovative, premium products that respond to real consumer needs.

* Source: Euromonitor International Limited; Consumer Appliances 2020ed, % unit share, 2019 volume sales data. Major Appliances category is the sum of dishwashers, home laundry appliances, large cooking appliances, microwaves and refrigeration appliances.

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