Haier promotes its “intelligent revolution”

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Haier UK this week kicked off its second nationwide Out of Home campaign.

The company said the TV and radio adverts will focus on Haier’s intelligent home revolution, with tailor made solutions and fridge freezers that know how to keep food fresher for longer.

The campaign will also promote connected wine coolers that are controlled via the hOn app and it also highlights the Haier’s A-rated washing machine range.

The campaign also runs across 31 sites will for the next two weeks at various high-profile locations across the UK including Brent Cross Shopping Centre; Shepherds Bush; Regent Road, Manchester; Heartlands Parkway in the Midlands; and the Great West Road/M4 corridor.

Antony Peart, Haier UK’s director of brand & communications, said: “The launch of this exciting marketing campaign is another clear strategic commitment to our retail partners as continue develop the positioning of the Haier brand in the UK.

“It gives us a huge platform across several channels to tell our Connected Home message and for achieving our vision to be the First Consumer Choice for the Smart Home.”


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