Haier Europe reports record turnover growth of £27.3 billion year-on-year in 2021

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Haier has reported growth of 15.8% year-n-year for its 2021 fiscal year, with sales of £27.3 billion.

The Chinese manufacturer said that profits jumped 47.1% to £1.6bn.

Haier Europe, which is headquartered in Italy and has its UK head office in Warrington, achieved sales revenue of £2.4bn in 2021, an increase of 20% year-on-year. Haier said that the company is now the number four home appliance manufacturer in the region with an 8.1% market share.

Haier Europe said it is consolidating its leadership in the field of connectivity and IoT with a strategy aimed at taking the company to the top three home appliance manufacturers in Europe.

“Despite all the headwinds, we remained committed to our strategy,” said Yannick Fierling, chief executive of Haier Europe.

“I’m proud of how we managed to achieve outstanding growth and positive results, delivering our vision to be the first consumer choice for smart home solutions. This encourages all of us at Haier Europe to strengthen even more our mission to drive the future of IoT ecosystems and connected scenarios.”

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