Haier Europe launches new smart workplace in Italy

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Haier Europe, the number one global brand for major appliances, has launched a new smart workplace in Italy to house its commercial divisions.

Situated in Vimercate, Lombardy, northern Italy, the new facility spans more than 2,600 sqm (27,986 sq ft) and houses showrooms for each of the pan-European brands — Candy, Hoover and Haier.

Sustainability, energy efficiency and an entirely plastic-free environment characterise the building.

Haier Europe is investing in its infrastructure as part of its global plan to become the first choice for smart home appliances. The new showrooms provide the opportunity to showcase the full features of the Candy, Hoover and Haier ranges in a modern, smart workplace that reflects the products’ own R&D.

The space has been meticulously crafted to bring to life Haier’s ethos of entrepreneurship, “zero distance to consumers” and bringing the smart home concept to reality through the creation of an innovative  win-win integrated IOT ecosystem.

Semmy Levit, chief commercial officer of Haier Europe, said. “The choice of the new building and the development of a dynamic and interactive concept, which guided the design of the new offices, stems from the desire to transfer Haier Europe’s core principles: based on attention to people, sustainability and innovation.

“We want to be the first choice of consumers in the field of Smart Home and we needed a home that best represents this ideal.

“Energy Park has all the elements to provide a Smart Workplace that can inspire the creativity of our people and facilitate our Mission: to be among the top 3 Players in Europe by 2023,”

Each of the three brands benefit from a dedicated area to reflect their separate identities:

  • Candy — smartness, intuitiveness, accessibility and a strong Italian character
  • Hoover — reliability, performance and attention to family wellbeing and health
  • Haier — innovation, exclusive technologies, sophisticated design and tailor-made solutions.

The new offices form part of the company’s move towards smart technology. By creating a smart, dynamic working environment the company aims to support collaboration between multiple teams to encourage creativity.

David Meyerowitz, CEO at Haier UK, added: “We are proud to be continuing to invest in our our corporate infrastructure, especially during the Coronavirus pandemic. Many of our brands and items have seen an uplift in sales during 2020 as consumers’ spending habits pivoted towards the home and we are happy to be able to invest back into our company.”

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