Haier, the number one brand globally in major appliances in 2019*, has appointed Jim McEwan as chief commercial officer for the UK and Ireland.
He joins Haier following 20 years in the appliance industry, predominantly in commercial and product development and most recently vice president and country manager at Furrion.
Jim’s remit is to expand Haier within the UK and Ireland market and to continue to deliver value to both trade partners and consumers. He will oversee Haier’s UK team to achieve the brand’s ambitious growth plan.
Speaking of his appointment, Jim said: “I am thrilled with the opportunity to help lead Haier into the next stage of its development in the UK and Ireland marketplace.
“Haier is unique in its understanding of customer needs and determination to create innovative products that simplify and improve everyday life. As the world’s number one major appliance brand, the company is well placed to play a major role in the electrical appliance industry and challenge the omnipresent pressure on average price.
“Haier is constantly striving to listen to consumers’ changing needs and adapt to them, while simultaneously harnessing cutting-edge technology to stand out in the market, so I’m excited about unlocking the opportunity to establish Haier as a premium player in the market.”
David Meyerowitz, CEO of Haier Europe, added: “Jim is a fantastic appointment for us at a time when we’re achieving considerable growth in the UK and Ireland.
“His wealth of experience is invaluable and he shares our vision of developing the Haier brand and we are confident in his ability to facilitate and deliver further success in a very important territory.”
For information about Haier, visit https://www.haier-europe.com/en_GB/web/uk
* Source: Euromonitor International Limited; Consumer Appliances 2020ed, % unit share, 2019 volume sales data. Major Appliances category is the sum of dishwashers, home laundry appliances, large cooking appliances, microwaves and refrigeration appliances.
