Haier achieves record sales growth

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Chinese manufacturer Haier has surpassed $29 million in revenue for 2013 and achieved record sales growth.

With 9.7% retail volume share and consumers in over 100 countries, the company claims to be the number one major appliances brand in the world. It has announced that it has again recorded an annual turnover increase. Haier’s 2013 consolidated net sales amounted to $29.5 billion with net earnings of $1.76 billion. The results are said to underpin the importance of Haier’s extensive product portfolio which includes consumer electronics, home appliances, mobile communications and energy solutions. 

René Aubertin, CEO of Haier Europe, said: I am pleased to report that Haier experienced a record year of sales growth in 2013 and has retained its position as the world’s number one Major Appliances brand. The solid performance owes a great deal to our world-class research and innovation, while the diversity of our product range is fuelling the growth of our global customer base.”

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