H & H Electronics at Biggleswade in Bedfordshire recently held an open evening promoting British brand Linsar in itslocal village hall.
H & H Electronics’ Phil Sheldon commented: “We ran the event from 4-8pm, during which we had a steady stream of people and made some good sales including the new X24 TV with the soundbar and the 4K models due in early next year.”
As well as using Linsar’s new light box displays, H & H also used the company’s product and brands videos.
Phil added: “The wonderful thing about Linsar is that there is a great story to tell and that’s exactly what consumers like to hear. It was great to have the new USB sticks from Linsar to provide all that information. And the customers loved the fact it was a young British company with a very personal story. In fact that’s exactly what we like about Linsar too. We know the guys behind it; no one is hiding behind a big corporate brand, and that is a real bonus.”