Kitchen appliance manufacturer Gorenje has invested in the popular CRM system Salesforce in order to streamline its service for its customers across the UK, the company has announced.
The new system will allow the team to access a broad range of information about its customers, in order to provide excellent service and targeted support, Gorenje says.
Gorenje UK national sales manager Stuart Benson commented: “We pride ourselves on delivering fantastic products to our network of customers, however we wanted to focus on the service that we offer too.
“This new system will give us a 360 degree view on our customers and allow us to improve our customer focus and relations”
Gorenje has invested heavily into product development this year, and has launched a brand new range of cooking appliances, as well as Gorenje +, a dedicated range of built-in appliances made exclusively for independent retailers.
Stuart added: “We were particularly eager to begin using this software, as it allows our retailers to give us valuable feedback about our service and products – allowing us to continually develop and improve our offering.
“We are thrilled to have invested in this system and are confident that this is going to be a positive step forward for both Gorenje and our customers alike.”