Gorenje serves up second course of #FoodSimplified campaign

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Following a successful 2016, kitchen appliance manufacturer Gorenje has announced that it is launching a new series of its #FoodSimplified recipe videos.

The videos, which are hosted on the company’s social media pages and YouTube channel, have received more than 600,000 views since being launched in March 2016 and have been shortlisted for four industry awards in the last 12 months.

Built on the brand’s ‘Life Simplified’ ethos, the new series incorporates the addition of a #SimpleFact in each video which provides viewers with fun and informative nuggets of information, the brand says.

Gorenje UK sales director Stuart Benson commented: “To kick-start the new campaign we published a mouth-watering blueberry pancake recipe to tie in to Shrove Tuesday, which received in excess of 6,000 views in just 24 hours.”

The company initially launched the campaign to increase online engagement and has since reported a 58% growth in community size.

Stuart added: “The set of ten new videos will be seeded out via our Facebook and Twitter channels over the coming months and include some delicious and fun new meals including a BBQ chicken tortilla pizza and a pesto and tomato squash-etti dish.

“We’re delighted they’ve been so well received by our social community as we aim to inspire people to get creative in the kitchen and make the most of their appliances. We also hope they act as a useful aid to our retailers, providing them with some unique and fun content to share on their social channels.”

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