Gorenje pushes energy efficiency to number one priority

In Industry News On

More customers are replacing their kitchen appliances to make way for newer, energy-efficient models, according to Slovenia-headquartered manufacturer Gorenje.

Either to save money on running costs or to boost their green credentials, people are becoming increasingly aware of how impactful highly-rated appliances are.

Refrigerators with the A+++ energy efficiency rating use 60% less power than those in the A class; a significant factor that more and more consumers are becoming aware of, Gorenje believes.

Gorenje UK product manager Richard Mackey commented: “Here at Gorenje, we’ve had a noted increase in our customers asking about energy efficiency and prioritising this when it comes to the appliances they’re stocking.”

The latest MDA paper by Mintel reported that consumers are willing to pay more for smart appliances that offer cost savings. This is something Gorenje is utilising in product research and development, as well as the use of Augmented Reality, which has allowed the manufacturer to create more advanced and efficient products, the company adds.

Richard continued: “As people become more aware of their own eco credentials and how this in turn can affect their own running costs at home, the nation as a whole, is taking a move towards appliances in the higher rated categories.

“As a manufacturer, we’ve always prioritised energy efficiency and it’ll certainly be at the top of the agenda for production in 2018.”

You may also read!

Capitalising on a surge in consumer spending

With the nation preparing to emerge from lockdown, retailers will be gearing up to make the most of renewed


All Miele dishwashers confirmed to remove more than 99.9% of all viruses

Premium domestic appliance manufacturer, Miele is a leading name in appliance technology and sustainability and now its dishwashers are


Haier partners with Bloom & Wild, the flower specialists, on a “beautiful” product promotion

Haier, the world’s number one brand in major appliances, has announced a new promotion in partnership with Bloom &


Mobile Sliding Menu

©2020 Innovative Electrical Retailing. Datateam Business Media Limited. All rights reserved.
Registered in England No: 1771113. VAT No: 834 8567 90.
Registered Office: 15a London Road, Maidstone, Kent ME16 8LY