Gorenje launches #HealthSimplified campaign

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Kitchen appliance manufacturer Gorenje is encouraging the UK to get healthy with its latest social campaign #HealthSimplified.

The new campaign, which will be rolled out across the company’s Twitter and Facebook accounts, also sees consumers in with the chance of winning Gorenje’s RK6193 fridge-freezer.

Gorenje UK national sales manager Stuart Benson commented: “As the nation embarks on new year diets and exercise regimes, we want to help them and we believe the key to success is keeping it simple. To be in with a chance of winning, we’re encouraging people to share a picture of a healthy or easy-to-cook meal that they have made before the competition closes on February 28.”

#HealthSimplified with Gorenje (3)

The prize, a red RK6193 Colour Edition fridge-freezer, uses IonAir technology to destroy up to 95% of bacteria, mould, and odours, and is optimised for food preservation, Gorenje says.

Stuart concluded: “At Gorenje we’re continuously developing appliances that make cooking enjoyable and simple for everyone. We hope that our #HealthSimplified  campaign will inspire people to connect with others and make simple changes for a healthier lifestyle.”

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