Gorenje launches campaign of ‘Discovery’

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Home appliance manufacturer Gorenje has announced the launch of a new marketing campaign, calling both trade and consumers to ‘Discover Gorenje’.

Gorenje is investing in a large-scale campaign to encourage the UK market to ‘Discover’ its range of appliances.

National sales manager at Gorenje UK Stuart Benson says: “Gorenje is the best kept secret in UK appliances. Our products are design-focused, offer exceptionally high build quality and are competitively priced and we are keen to spread the word about all that Gorenje has to offer!”

The Discover campaign will focus on different themes each quarter including: design, simplicity, innovation and reliability.

Stuart adds: “The campaign’s content plan has been drawn up to supercharge brand visibility and drive awareness among consumers and stockists. The discovery theme is extremely versatile and will enable us to generate exciting content about everything from food, cookery and culture to design, technology, innovation, product lines and new release appliances.”

Gorenje has kicked-off the Discover campaign with the launch of a new Colour Edition collection of appliances and a corresponding competition, providing social media followers with the chance to win a bright red washing machine (pictured).

Stuart concludes: “We are thrilled to be raising the profile of Gorenje in the UK and are looking forward to an exciting year ahead for the company.”

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