Home appliance manufacturer Gorenje UK has appointed Peter Hewitson (pictured) as regional sales manager for the north west of England.
With a background working in both FMCG and white good sectors, Peter joins Gorenje from Electrolux.
Gorenje UK national sales manager Stuart Benson commented: “Peter joins at a great time for the company, with lots of exciting innovations on the horizon. Our busy North West region will benefit greatly from his background and expertise. Peter will be key to building our trade partnerships as well as helping to raise brand awareness.”
Gorenje has won both a Red Dot and Plus X award so far in 2014, and has launched a range of new products, including a collection of fridge-freezers featuring Ion Air technology.
Peter added: “Gorenje has such an interesting culture and boasts an impressive heritage as one of Europe’s leading appliance manufacturers. I’m looking forward to building awareness of the brand and the products, all of which are incredibly innovative and unique. This is a very exciting opportunity for me. I know that Gorenje will go from strength to strength over the next few years and I cannot wait to be a part of it.”