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Belling has rounded off its centenary celebrations with an eight-foot interactive cake that was unveiled at the BBC Good Food Show at the NEC in Birmingham. 

The birthday cake has been created by cake artist Connie Viney and the design – which shows historic British events from the last 100 years – was sourced via Belling’s Facebook community. Social media users were able to add to the design by Tweeting birthday messages which were printed on edible paper and added instantly to the cake.

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